I hate both Finn/Rachel and Will/Emma (although I rewatched the pilot yesterday and wow, Emma used to be so much more awesome, and she was pretty awesome in the finale too), but Finn's "I love you" was about ten million times more believable than Will's. Possibly because when Finn says it I go "aww, puppy, grow up some more and then try again," whereas Will should know better. Not that I expect him to, because I still hate him. D: