Honey, don't be so obsessed :) - It's just a cover. As long as inside is he real thing you shouldn't mind that much. *huggles*

But what I like:
- the colors. They are very intensive and you just have to look at the cover!!
- River looks cool. Of course, not really like she looked in the movie, but yes, nice to look at.
- Mal and Zoey are okay on that pic. They fight a lot in the movie, so why don't show them while they are at it?

I have to agree that the mass-scene is very senseless but perhaps it will help to sell the movie?! I mean, that would be good...